Aiming for the country to turn into a perfect location for seaside, cultural, sport, business, ecologic and agricultural tourism, the government plans to develop structuring project and provide Togo a new touristic identity.
Hence, emulating Rwanda’s ‘Visit Rwanda’ program, Togo’s authorities plan to adopt the “Go to Togo” slogan to become a tourism hub in the sub-region.
To achieve this goal, Lomé intends to diversify, boost, valorize its touristic and hospitality offer (focusing on culture, craftsmanship, economic and social sectors) via systematic labelling and rating ; facilitate investment in tourism and hospitality, in addition to improving both the legal and structural frameworks of the sector.
Presently, Togo is refining its strategy to unlock the potential of its tourism industry given that it is one of its economic drivers.
Clearly stated, the nation aims to “increase tourism’s contribution to GDP to 6.2% in 2022, from 4% in 2015”. In the same framework, it expects “number of visitors per 100 people to reach 5 by 2022, from 3.2 in 2015, and revenue per visitor to reach $700 in 2022, from $520 in 2015”.
This dynamism should result in the creation of at least 10,000 decent jobs by 2022.